Michal and Yfah met at kickboxing class where they first decided to join forces. Michal Pickel Sagi graduated with honors from the Holon Institute of Technology and has been designing upscale personal and home décor elements ever since. Yfah Burstin specializes in product marketing and looks after the business side of things.
When Michal and Yfah first set up their business it specialized in unique corporate gifts, servicing some of Israel’s largest companies and institutes. Further down the line, they formed their own design brand Wishlist, designing objects they wished they had.